Who Uses the Global Economic and Information Technology
Market Forecasts, 2004-2009 Report?
IT Product and Services Vendors
- Senior executives - Use the Global
report as a concise reference to global IT markets; as a source of data to
evaluate their own company's market penetration in countries in which it does
business; and as an information source for speeches, presentations, and
- Strategic planners, product planners, and marketing
executives - Use the Global report to
identify the best markets for their products and services. "Best" may
be defined in various ways, but it will generally mean the location (country or
region) where there is optimum opportunity to achieve the company's market
share, revenue, or profit goals.
- Planning and marketing executives - Use
the Global report to test the credibility of internal country or regional
sales goals and market penetration plans.
- Financial staff - Use Global
market forecast data to test internal sales forecast credibility and to critique
and evaluate internal financial plans.
Banks, Brokerages and Other Members of the Financial Community
- Investors and financial analysts - Use
the Global report for the same purpose as internal financial staff (but
at the level of investment analysis) to test product or service revenue
projection or market penetration statements made in press releases, at investor
meetings or in annual or quarterly reports.
- Banks, investors and venture capitalists - Use
the Global report to evaluate IT sales and market size projections made
by firms seeking new funding, or by companies in which investments have already
- Use the Global report as a source of IT-related
economic analysis and forecasts.
Government Agencies, Ministries and Departments
- Use the Global report to compare their country's IT
market performance to that of other countries and regions, and as a source of
data on how their country's IT markets are perceived by others.
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